The world as we know it and the business that operate in it are not what they used to be a decade ago. Emerging trends in technology and society, along with changing demographic profit, are changing the way businesses engage with their consumers. To conclude, every corporation and business leader should have the business responsibility to operate in a legal, ethical and socially responsible manner. We also have the business responsibility to drive performance, growth and innovation. “Corporations need to earn the right to operate, and to earn this right, they need to operate in an ethical, legal and socially responsible manner, The onus of driving this business responsibility lies with the business leaders who need to lead from the front