The brand started working with ITC group in India but as per some news sources, the brand is now owned by Reliance Industries. ITC sold the brand John Players and related trademarks and intellectual property to Reliance Retail as part of its restructuring plan, an ITC spokesperson said. The Economic Times earlier reported that Reliance bought the John Players brand and distribution rights through 750 stores, in addition to 65 exclusive franchise outlets, for an estimated ?150 crore ($21.79 million).