Mysore Saree Udyog is indeed a heritage institution that has been in the Indian Ethnic fashion business for nearly 9 decades. This family business by the Talera family started in the year 1932 dealing with the manufacture and bulk supply of real gold threads or Jari/Zari. Over the course of time, in line with constantly changing market trends, the business continued to innovate by diversifying into wholesale of silk yarn and silk fabric, and subsequently, into Retailing.