What is PowerSMPP? PowerSMPP develops A2P messaging platform for MNOs and wholesale aggregators. Presently we have launched iTextHub which is a hybrid platform, exclusively designed for wholesale and retail messaging requirements in a single piece of software. ITextHub is highly scalable and can be developed in a redundant environment. Introduction • Flexibility Our messaging platform is designed keeping in view various business requirements. • Customisation Our modules are designed using plug and play concept to accommodate multiple use cases. This distributed approach removed the biding of purchasing all the module in one go. • Pay as you go Business entity can customise their tailor-made requirements and opt for relevant modules depending upon business requirement. Key features • MO/MA Two way messaging both MO/MT with advanced routing capabilities based on origination and termination. • LCR Our LCR engine helps you to increase profit margin with enabled routing capability. Our system automatically decides the least cost gateway from our existing gateway and routes the traffic automatically. • Billing and routing Our system provides MCC MNC buyers billing with rate management. Analytics, reporting and monitoring This summary will be available through the graphical section various reporting status are displayed in a particular format. Continuous and updated records are displayed. PowerSMPP advantages • People We have a team of experienced engineers, developers and research analyst with expertise in delivering messaging application Products built on an in-house platform with no third-party dependencies and endless scope for value addition and customisation. • Price Capability to run on open source technologies such as Linux, OS and MySql database, which empowers low cost of ownership. • Loss protection Our system is designed for loss protection. Sometimes due to typo error or human error we can setup selling price lower than cost price. This leads to loss in the business. Our system can automatically detect this error and notifies end time. System architecture IText can be divided into three major components 1. Interface 2. IText code consisting of queuing and routing engine 3. Gateway We provide multiple interface such as web panel APA, SMPP and SMTP interface for end- users. Our iText codes take care of queuing and routing and relay those messages for a predefined gateway. This gateway can be SMPP or HTTP. MO messages received from any gateway web hook can be forwarded to desired interface.