We are basically a bunch of young enthusiasts trying to build a brand around our simple idea. In layman terms we just collect and create. Now you would obviously be wondering about what we collect and what we create. We collect regional handicrafts from around the globe (starting off with our own Incredible India). Now about creation, we create stuff that sports our designs which are inspired from a specific regional art. We create graphics from scratch with the pinch of creativity we think we possess. So there is no copy work, no downloaded images and no photographs. Whatever design we sell we actually create them.