Pure Decor ® is a brand evolved in the year 2019, after doing an intense study about the bedsheet market in India. Pure Decor has its base operations in Mayur Vihar, Delhi, INDIA. We studied the market exclusively for bedsheets and found out a major requirement of the bedsheet’s consumer wanting to choose their products by witnessing the actual product’s photograph. We have always seen the bedsheet packagings to be labeled with fancy photographs which in original is not the product which is being offered to the consumer, hence making it difficult for them to make the right choice.