Varun Ahluwalia founder Teddy Toes an alumnus of Hertfordshire University, UK started Teddy Toes with an aim to build a bridge to make the luxurious international designs affordable. The penchant for shoe making is in Varun's genes, as his family has been manufacturing leather shoes for decades. This inherent understanding of the footwear domain and experience prompted him to start .Teddy Toes with which he wants to leave his mark in the shoe industry and create a niche for him. Varun aims to come up with unprecedented collection every spring and autumn hence is usually seen researching on the ideas for churning out novel concepts. No organized player in this segment is working on the feature of providing comfort to the child’s feet or on the concepts like arch (to avoid flat feet problem), memory foam etc. as there are very few brands which follow grade size properly among kids. Teddy toes decided to offer kids a wide variety of styles along with the international standards of comfort and at the same time made sure that they are affordably luxurious.